Our Story

Our Vision

Employee Financial Wellness Is Our Utmost Priority

Why? Because we, at Jify, believe that everyone deserves financial peace of mind.

The employed workforce often experiences income erosion due to high-cost credit and insufficient savings caused by consumerism and increasing expenses.

To put it into perspective, over 70% of India’s workforce lives paycheck to paycheck, leading to reliance on emergency credit and payday loans with interest rates exceeding 35%!

Not just that! Less than 12% of millennials save, resulting in credit card overdraft fees and a cycle of debt that’s difficult to escape.

Unfortunately, these stats are the harsh reality of a situation that needs urgent change.

We believe that part of the solution lies in breaking the 30-day pay cycle, allowing employees to access their earned salary when they need it – a concept known as “On-Demand Salary” or “Earned Wage Access.”

At Jify, we also provide money management tools and advice to guide the employed workforce towards a financially secure future.

Our Mission

Jify aims to become the personal finance product of choice for the workforce

Jify Wants To Empower The Workforce Towards Financial Freedom

Just like medical insurance is an employee benefit given by companies today, Jify will eventually become a product offered by companies for their employees’ personal finance requirements. For employers Jify will evolve to become a tool to be used for talent acquisition, employee engagement and financial wellness.

An indicator of an employer’s commitment towards the upliftment of their employees.

Meet our team

Anusha Ramakrishnan

COO & Co-founder

A graduate of the Indian School of Business with 10+ yrs experience in Markets, specialising in Corporate Sales and Structuring. Previously with Citibank, where she helped provide advisory on FX derivatives and hedge strategies to some of the large local corporates and emerging unicorns in the country.

Anisha D Aibara

CEO & Co-founder

A graduate from London Business School with 10+ yrs experience across investment banking, growth investing and management consulting. A CFA-certified professional, she has previously worked with Bain & Co., where she helped transform businesses across e-commerce, and advised on PE investments across B2B/B2C technology and healthcare.

Aditya Mehta

CTO & Co-founder

A graduate of George Mason University with 10+ yrs experience in software development and product at India’s leading start-ups. Previously at Lazypay and Phonepe, where he led teams to design & develop neo-banking features.